Taipei’s IKEA House is a Different Kind of IKEA

IKEA House

IKEA is known for the uniformity of its stores.  With the same nonsenically named products in and floorplan for every showroom around the world, the enormous Swedish furniture retailer with a surprising non-profit corporate structure has created a shared global experience.

However, IKEA Taiwan, which recently introduced a brilliant hotpot table that requires everybody seated at the table put away their smartphones, breaks from IKEA’s megastore mold and offers a cozier version of their home lifestyle vision with IKEA House.  This one-of-a-kind mini-IKEA, located near the Huashan 1914 Creative Park in Taipei, has a cafe and restaurant on its first two floors and a model apartment on the third floor, and model kitchen and event space on the fourth floor.

IKEA House, which opened on December 19, 2015, transplants IKEA’s business model of showing customers what their homes could look like to a different setting.  The idea for a different kind of space seems to have been first tried out in 2014 with a pop-up IKEA-furnished apartment in which people could play house.  With natural light filling the space and price tags absent from the furniture and household items, IKEA’s smart, but corporate-planned interior design feels more inviting, like an actual person’s home.  One that never runs out of toilet paper:

Customers are really making themselves at home there, but IKEA House better hope they don’t make themselves feel too much at home.

Take a 360° virtual tour of IKEA House:

IKEA House is located at No. 37, Section 2, Zhongxiao E Rd, Zhongzheng District, Taipei City, Taiwan 100

Via Brennpunkt Taipeh: Deutsche Taiwan-News aus Taipei.  Additional photos from IKEA House Facebook page.